Melka Girma Joins Shega as Chief Operating Officer, Bringing Over a Decade of Operational Expertise

Melka Girma has officially joined Shega as Chief Operating Officer (COO). With over a decade of experience in operations, digital finance, management consulting, and strategic partnerships, Melka is poised to drive operational excellence and contribute to Shega’s mission of empowering decision-making in Ethiopia and Africa by transforming challenges in information, data accessibility, quality, and infrastructure into actionable intelligence, shaping a future of informed decisions and growth.   

Melka will play a pivotal role as an integrator in scaling Shega's operations, optimizing processes, and spearheading innovative initiatives. Below is a closer look at what this means for Shega as we continue to elevate decision-making on the continent. 

Why We Brought Melka on Board 

A note from Anteneh Tesfaye, Founder & CEO of Shega 

At Shega, we believe that capable leaders play a central role in driving meaningful impact. When we set out to find a COO who could take our operational framework to the next level, Melka’s extensive experience and committed leadership stood out. 

Melka has consistently demonstrated an ability to bridge gaps between product, operational strategy, and partnerships. His track record at Arifpay, Verdant Frontiers, and Ethiopian Airlines reflects a rare blend of expertise in digital innovation, consulting, and corporate leadership. He thrives in building systems, nurturing teams, and driving growth—qualities that align perfectly with Shega's core mission of empowering decision-making across Africa through integrated media, data, and intelligence. 

With Melka on board, Shega is ready to embark on its next growth phase. His leadership will not only enhance our internal processes but also strengthen our ability to deliver actionable insights and transformative solutions for Africa’s complex markets. 

Welcome aboard, Melka. Together, we are creating a smarter, more connected Africa. 

Why Melka Joined 

A note from Melka Girma, Chief Operating Officer 

I have always believed in the power of data to provide insights, understand trends, enhance decision-making, improve operational efficiency, and manage risks. Shega embodies these ideals by championing the use of data, insights, and intelligence to drive informed decision-making and foster innovation in Ethiopia. 

Shega has established itself as a trusted partner in Ethiopia’s business ecosystem, driving growth and innovation through reliable information and insights. In the complex world of business, where founders, entrepreneurs, investors, operators, and technologists seek valuable insights, Shega stands out as a beacon. 

Hence, this is an exciting time to join Shega as it evolves into a multifaceted information and technology enterprise, innovating products and services that empower decision-making in Ethiopia and beyond. 

As the incoming COO of Shega, I am excited to help drive the company's growth by fostering collaboration and innovation across teams, helping the company reach new heights, and remaining a trusted partner in promoting informed decision-making, growth, and innovation across Africa. 

Join the Movement 

As Shega continues to grow, we’re looking for collaborators, clients, and innovators to join us in shaping the future of decision-making in Africa. Whether you’re interested in tapping into our audience ecosystem, data, and intelligence capability or engaging in strategic partnerships with us, let’s connect and create impact together. 

Stay tuned for updates on Shega’s journey and the initiatives Melka will lead as we scale new heights. 

Welcome to the Shega community. The future is here.